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THAT'S WHAT YOU GET FOR HANGING OUT YOUR OWN SHINGLE

Law.com blog affiliate Carolyn Elefant is one of five bloggers named by The Social Customer Manifesto blog as a "maven." Why? Because she's put out her own shingle, in more ways than one:

"Where the ["Tour Guide" bloggers] are showing an inside view of the company, the mavens are putting their expertise out there for readers to discover...Instead of being directly tied to the corporation, the blog is tied to the individual. The assumption is, if you are an expert in your field and provide a reason for readers to frequent your blog then you will be "top of mind" when a particular reader is looking for someone to help him or her with a particular business need in a related area at some time in the future."

Meet the other "mavens" here.

Posted by Laurel Newby on January 27, 2005 at 07:16 PM | Permalink | TrackBack (0)

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