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Rename Law.com's Blog Network
I suspect more people recognize this smiling Blogg from Dr. Seuss' "The Shape of Me and Other Stuff" than can echo Merriam-Webster's definition for Web diary. (Hat-tip for the photo: Cooped Up via The Volokh Conspiracy.)
What's in a [brand] name? Puh-lenty, if you're writing something called a "blog." By now it's old news that, according to this study by the Pew Internet & American Life Project, an estimated 62 percent of Americans do not know what a "blog" is. When I read that statistic last month, I began to wonder whether the term "blog" was the No. 1 word of the year for 2004 because of the growth in popularity of blogs -- or because the majority of Web users are befuddled by the term.
Can you guess what I decided? (Here's a hint: See how the word blog isn't used on this page?)
So I agreed when blogfather Eugene Volokh e-mailed me to suggest the possibility of a name for Law.com's esteemed cadre of bloggers "that might be more effective than 'BLOG Network.'" (That was before last week's vacation, so thanks for your patience, professor.)
And so I call upon all you legal wordsmiths -- bloggers or "blawggers" to use Denise Howell's excellent term -- for help. What shall ALM call the Law.com Blog Network? Does this name work?
The winner of this little contest gets to feed their brain with a copy of professor V's Academic Legal Writing.
Note: I'm inaugurating comments for your answers to this question. Thank you in advance for professional and appropriate comments only, please -- otherwise I'll have to turn them off. And keep the book for myself.
Posted by John Bringardner on March 1, 2005 at 06:45 PM | Permalink
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» charmed, i'm sure from f/k/a
Lisa Stone asks whether the Law.com Blog Network needs a better name. If you know the f/k/a gang, you know we want to "put the 'we' back into blogging," [Read More]
Tracked on Mar 2, 2005 10:20:34 PM