The real deal on IP litigation and valuation
Rees Morrison takes aim at a Patent World article that reports the average cost of patent litigation is almost $2 million, based on a 2003 survey of IP attorneys. In Morrison's opinion, the article leaves too many questions unanswered -- and his questions are quite educational themselves:
"Wouldn't it have been useful to suggest the ratio between litigation costs and the damages reasonably at stake? If the average ante for a suit were $2 million, but the average recovery facing the litigants were $50 million, that doesn’t sound like an exorbitant transaction cost or a paltry return on investment. Does "bringing" a lawsuit mean carrying it through trial or through an appeal; could it mean only the preparation for and filing of a lawsuit? We need deeper understanding about the typical duration and resolution of the cases that made up the average."
Want to learn how to valuate your client's IP? Bill Heinze recommends this free teleseminar at 1 p.m. EST on April 7. The instructor is someone who obviously hopes to get your business -- a PricewaterhouseCoopers director -- but the agenda looks good. Here it is:
- Why is IP valuation important?
- What factors make IP valuation difficult?
- What are the pros and cons of valuation methods?
- What is Real Option Valuation "ROV"?
Posted by Product Team on March 30, 2005 at 03:36 PM | Permalink
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