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Is your ego the reason you're not the Lexus of law firms?

I promise you, this headline really will make sense if you read Bruce MacEwen's Sunday piece, "Lessons from Lexus." MacEwen reads a Barron's article on how Toyota kicked the fannies of older, more established luxury auto manufacturers with the Lexus, and extracts this lesson for law firms: If customer service is beneath you, you don't deserve your Lexus -- or your law clients. And you may not keep them.

Those are my words, not his. For a more elegantly phrased diatribe on extracting revenue from client service, go here.

Posted by Laurel Newby on September 26, 2005 at 03:14 PM | Permalink | TrackBack (0)

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