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Coming soon to a screen near you? Rules on how movie stars drink their Coca-Cola

A $1 billion-dollar market has got to be worth regulating. And sharing. Hey, and how about telling the audience about it too? Cathy Kirkman explains the new code of conduct recommended by the Writer's Guild for product placements aka "stealth marketing" spots that are driving ten figures in revenue for Hollywood. 

Looks like previews could get even longer, but I'm thrilled, as a parent and as a writer. As a parent, I want to know who's putting what in front of my kids and who owns it. As a writer, I think The Economist nails it with this example of the damage product placement has done and can do to great stories (you need a subscription to read the whole thing, but you'll be able to see the lede and get my point I think). Thanks Cathy!

Posted by Laurel Newby on November 18, 2005 at 12:56 PM | Permalink | TrackBack (0)

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