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How Sheppard Mullin blogged its way to "Legal IT Innovator of the Year"

Blawgs aren't just for solos. Check out Friday's post by Joy London, who explains how Tom Baldwin, Chief Knowledge Officer at Sheppard Mullin, helped the company turns its back on e-mail newsletters and blog its way to the top of Google and Yahoo search results.

Posted by Laurel Newby on November 22, 2005 at 02:32 PM | Permalink | TrackBack (0)

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