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How not to be a marketing moron -- or take the advice of one

There's good advice. And then there's advice that, um, misses the mark. Carolyn Elefant riffs on an article that does both in "Good and BAD Tips on Making Speaking Opportunities Effective." She writes:

"Contact one nonclient or two?  You should prioritize contacting nonclients and introducing yourself.  And why invite someone else along for the ride the first time, unless that person's going to help you snag the client. 

"In addition, Mayer's article doesn't mention that During the conference, you ought to approach nonclients and introduce yourself ..."

Posted by Laurel Newby on January 26, 2006 at 05:47 PM | Permalink | Comments (3) | TrackBack (0)

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