Google Settles Suit Over Click Fraud

Like any other business, many law firms use Google Ads.  With Google Ads, an advertiser can purchase search terms and when a Googler enters those terms into the search engine, the advertiser's ad comes up in a box at the side of the page.  Advertisers pay only when the ad is clicked.   Problem is that the ads can generate bogus referrals by people who click the ads repeatedly and visit the site with no intent of making a purchase.  In many cases, this "click fraud" is committed by those intent on causing trouble for the company that placed the ad.

According to this article, Google was sued -- not for enabling click-fraud but for failing to reveal accurate statistics on its frequency.  Google will pay $90 million as part of a class action settlement.   The proposed settlement would apply to all advertisers in Google's network during the past four years. Any Web site showing improper charges dating back to 2002 will be eligible for an account credit that could be used toward future ads distributed by Google.

Posted by Carolyn Elefant on March 9, 2006 at 12:44 PM | Permalink | Comments (0) | TrackBack (0)

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