Tips for Associate Marketing
Larry Bodine shares business development tips for associates, gathered from a seminar dubbed "How Associates Can Excel at Business Development in 2006." The tips include a variety of suggestions, such as identifying successful people who could be outstanding clients, developing a specialty and marketing the heck out of it with on-the-road seminars, identifying a field that hasn't been overrun with lawyers and capitalizing on lack of competition and taking a specialty to a new geographic area. What's important is that these are strategies that associates can implement -- you don't have to wait (and in fact shouldn't wait) until you're a partner.
Posted by Carolyn Elefant on March 31, 2006 at 03:57 PM | Permalink
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