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Coffee, Tea and Holland & Hart

Beginning next month, passengers on Frontier Airlines will get an unusual form of in-flight entertainment -- a broadcast produced by Denver law firm Holland & Hart.

The Denver Business Journal reports that a five-minute, business-oriented program, called "Business Class," will be broadcast on the airline's free in-flight channel. The program will feature a Denver-area business and then close with a 20-second commercial about the firm. Marketing director Mark Beese tells the Business Journal, "It's marketing of substance."

Posted by Robert J. Ambrogi on June 16, 2006 at 03:22 PM | Permalink | Comments (0)