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Rebranding the Plaintiffs' Bar

From the Wall Street Journal's Law Blog comes a pointer to the WSJ's Washington Wire reporting that a name change may be in the offing for the Association of Trial Lawyers of America. Washington Wire's John Harwood reports that ATLA plans to take a vote at its annual meeting in July "on a new moniker that ATLA leaders hope will better communicate trial lawyers’ mission in the face of criticism by business interests and Republican officials." ATLA's communications director Chris Mather told Harwood that the new name is undecided, but is likely to include the word "justice."

Meanwhile, back at the WSJ's Law Blog, Peter Lattman is kicking off a contest inviting suggestions for ATLA's new name. He doesn't promise a prize, but given the WSJ's big-business bent, I suspect the winning entry is unlikely to pass muster with the plaintiffs lawyers of ATLA.

My suggestion: Justice League of America. Or is that already taken?

Posted by Robert J. Ambrogi on June 28, 2006 at 03:56 PM | Permalink | Comments (0)


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