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Good Old-Fashioned Columns Can Generate Clients Also

Blogs are all the rage today, but as this article, "Duane Morris Partner Writes His Own Ticket," from Law.com (7/25/06) states, simply writing a weekly column (albeit one that now appears online) has been a marketing winner for Duane Morris attorney Eric Sinrod. From the article:

The author of more than 300 columns covering a wide array of  topics relating to the Internet and technology, Sinrod has managed to use the Internet both as a subject and a medium with which to launch and market a high-tech law practice. Since starting his Cyberlaw column in 1999, Sinrod says he's  gotten calls from potential clients around the country who knew  him only from the articles he's written. Not only has it landed  him business, he says, it's also attracted potential employers,  including his current firm. "I showed my columns to some of the Duane Morris people, and I  think that got them interested in recruiting me," said Sinrod, who joined 600-lawyer Duane Morris in 2000 from Hancock Rothert &  Bunshoft. (The two firms merged this year). Today, his weekly columns, which appear on CNET's News.com on  Tuesdays and Findlaw.com on Thursdays, generate a significant  amount of counseling and litigation work for the former insurance defense and securities litigator. His columns have caught the attention of major clients like eBay, Thomson Corp. and Providian Corp. And the kind of work he's getting is as varied as the topics his column covers, from copyright, patent and trademark infringement to spam and privacy issues.

Sinrod's experience proves that you don't need to blog to win clients; writing a well-exposed column works just as well.

Posted by Carolyn Elefant on July 27, 2006 at 05:15 PM | Permalink | Comments (4)

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