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Legal Marketing via You Tube

Over at her other blog, Carolyn Elefant, my co-conspirator here at Legal Blog Watch, has a post about cool legal marketing using the video-sharing service You Tube. Picking up on a tip from Professor Bainbridge, she writes about California criminal attorney Allison Margolin, a Harvard Law grad who has created a video for You Tube to advertise her services in drug defense. Elefant says it is the smartest marketing idea she's seen in awhile. Why?

"Several reasons.  First, the video gives Ms. Margolin's potential clients an opportunity to see what's she's like - at the office and also in front of the court house.  Second, Ms. Margolin discusses her philosophical objections to criminalizing drugs, particularly for therapeutic uses.  So clients can see that Margolin believes in what they're doing and isn't just interested in defending clients charged with drug crimes for the money or because of the constitutional issues potentially raised.   Third, even though Margolin is young, putting her at a disadvantage against more seasoned practitioners, she's got something many of them don't:  an Ivy league education and a Harvard Law degree, which she displays prominently in the video and apparently, in her other marketing materials."

The video includes comments from a Margolin client as well as from her father, Bruce M. Margolin, a criminal defense lawyer and director of the Los Angeles chapter of NORML.

Posted by Robert J. Ambrogi on July 18, 2006 at 01:14 PM | Permalink | Comments (1)


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