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Pepper Adds Spice With Podcasts

At his LawMarketing Blog, Larry Bodine opines that the recently launched Pod Center from the 450-lawyer firm Pepper Hamilton "sets a new standard in podcasting by law firms." The podcasts, he writes, are structured as interviews with attorneys who are experts in the subjects covered. Topics of recent podcasts included private-equity dividend recapitalizations, taxation of online software purchases, criminal background checks by employers and workplace smoking policies. Apart from the topics, Bodine is impressed by the setup:

The Center itself is set up as a blog so that listeners have the option of subscribing to RSS feeds that feature audio only, or audio plus text. Readers can also listen to broadcasts directly from the blog using a convenient "Play" bar.

The firm's marketing manager, Brian Dolan, tells Bodine: "We think the new Podcast Center is an innovative program that positions the firm as cutting edge and tech savvy."

Posted by Robert J. Ambrogi on November 28, 2006 at 05:41 PM | Permalink | Comments (0)

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