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Your Blog Can Save You $1 Million

Most lawyers look for ways to make money off their blogs. But Justin Patten of Human Law shares a way that blogs can save money, as much as $1 million. In this post, Patten excerpts this tip from Debbie Weil's Corporate Blogging Book:

"In addition to a dramatic reduction in email volume, Ziff Davis figured costs savings to be more than $1 million(computed on an annual basis). What was projected to be a four-month project was finished in three." "We used to have over 100 group e-mails per day. Now it's rarely one per week, we've saved a month in a four month software project, and everyone is on the same page."  - Tom Jessiman, Ziff Davis General Manager.      

So even if you're not convinced that blogs will generate clients and added revenues, why not try a blog to reduce your in-house email costs?

Posted by Carolyn Elefant on November 29, 2006 at 01:23 PM | Permalink | Comments (0)

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