Why Firms Should Want Their Own Lawyers to Have a Portable Practice
Dan Hull of What About Clients? offers law firms a new standard for evaluating associates: the "dude, if you can't steal our clients, you're fired" standard. As Hull elaborates:
Every day, the client service by associate and paralegals should be good enough to permit those employees to actually steal any client, and take them to another law firm (use "transport" for the foregoing, if you need the PC professional services term), if they were to leave your shop tomorrow morning. Period.
Of course, in Hull's paradigm, the law firm must reciprocate associate service to clients with its own service to associates. Because it's only by providing a "fun, lucrative and engaging" work environment that law firms can hang on to client-generating and client-serving associates.
Michelle Golden at Golden Practices opines that it takes trust to make Hull's system work: trust that partners and team members will do the right thing, trust that associates will learn what they need to know and trust that when you place trust in others, it will return to you. If Golden is right that trust is the lynch pin of a firm that really offers client service, I don't think we'll be seeing this model any time soon.
Posted by Carolyn Elefant on December 21, 2006 at 06:30 PM | Permalink
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