Rip Up Those Yellow Pages
Strongman Charles Atlas is legendary for his feat of tearing a phone book in half. Perhaps legal marketer Larry Bodine will become legendary in legal circles for tearing up the Yellow Pages. At his LawMarketing Blog, Bodine advises lawyers to "cancel that #*$%! expensive yellow pages ad" and save yourself "a small fortune." Why?
"Fewer people are reading the Yellow Pages every day. It's last century's marketing. Instead, they are using the Web to find attorneys. Take the money you save and plow it into your online presence. People now use Google to look up phone numbers, addresses and law firms.
"By advertising in the yellow pages, you are doing what thousands of other lawyers are doing. You are simply making yourself more like the competition, not distinguishing yourself. There's no way to break from the clutter -- there are hundreds of lawyer yellow page listings."
So flex those marketing muscles online instead of in the phone book. Perhaps you, too, will achieve amazing feats of business enhancement.
Posted by Robert J. Ambrogi on January 25, 2007 at 04:46 PM | Permalink
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