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Lawyer Ratings Used Just 18 Percent of the Time

In this post, Rees Morrison briefly explores lawyers' usage of lawyer rating guides like Martindale-Hubbell, Super Lawyers, Chambers USA, Best Lawyers in America and Lawdragon. Morrison says that the Association of Corporate Counsel has found that between 2001 and 2006, "in-house lawyers look to these directories -- online or in print -- about 18 percent of the time in hiring lawyers."

Eighteen percent doesn't seem like a very high ratio. And it also leaves open numerous other options for learning more about lawyers, such as perusing their blogs (if they maintain one) or searching for articles they've written on Google, or Google Scholar. So if I were a lawyer evaluating listing in one of these ratings services (assuming that option were available), and I had to pay to list (I don't know whether payment is prerequisite to listings in the services Morrison cites), I'd weigh the value of the 18 percent usage against what must be at least 50 or 60 percent search-engine use by consumers and in-house counsel looking for lawyers.

Posted by Carolyn Elefant on February 9, 2007 at 06:12 PM | Permalink | Comments (0)


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