Lawyer Ratings Used Just 18 Percent of the Time
In this post,
Rees Morrison briefly explores lawyers' usage of lawyer rating guides
like Martindale-Hubbell, Super Lawyers, Chambers USA, Best Lawyers in
America and Lawdragon. Morrison says that the Association of Corporate
Counsel has found that between 2001 and 2006, "in-house lawyers look
to these directories -- online or in print -- about 18 percent of the
time in hiring lawyers."
Eighteen percent doesn't seem like a very high ratio. And it also
leaves open numerous other options for learning more about lawyers,
such as perusing their blogs (if they maintain one) or searching for
articles they've written on Google, or Google Scholar.
So if I were a lawyer evaluating listing in one of these ratings
services (assuming that option were available), and I had to pay to
list (I don't know whether payment is prerequisite to listings in the
services Morrison cites), I'd weigh the value of the 18 percent
usage against what must be at least 50 or 60 percent search-engine use
by consumers and in-house counsel looking for lawyers.
Posted by Carolyn Elefant on February 9, 2007 at 06:12 PM | Permalink
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