Not Many Large Firms Blogging
Ron Friedmann of Prism Legal has done a little undercover work on how many large law firms are blogging. The answer, posted here, is surprisingly few, but those that are blogging are doing so with multiple blogs. According to Friedmann, nine Am Law 200 firms publish 30 blogs, while four other firms collectively offer 80 feeds. However, Friedmann notes that the survey does not included large firm lawyers who blog individually.
The experience of large firms contrasts significantly with that of small firms, which are starting to use blogs over other forms of advertising. And I'm aware, from one of my small-firm marketing listserves, that many small firm lawyers are generating clients from their Weblogs.
So what accounts for the difference? Did small lawyers, in an effort to cut costs, inadvertently stumble upon blogging and realize that it's a marketing tool that actually works? And would blogs work for large firm clients as well -- or do other client development activities such as speaking at national conferences and in-person networking matter more? Or are law firm associates so busy trying to bill enough hours to justify new increased salaries that law firms can't find the manpower to get blogs started? Finally, is it possible that large firms view blogs as giving away too much information for free?
I'd be interested in hearing your thoughts on why Biglaw blogging hasn't taken off?
Posted by Carolyn Elefant on March 5, 2007 at 07:04 PM | Permalink
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