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Your Cell Phone, Your Psyche

Is that a Nokia in your pocket, or have you just lost your ambition?

Next time you flaunt your mobile phone in front of a roomful of business associates, consider what it may reveal about you. A study of cell phone usage Down Under links certain types of people with specific brands of phones. That Nokia? It suggests you are a family-minded, middle-aged manager. Got a Sony Ericsson? You are likely to be an ambitious and success-driven young man.

As reported this week in The Sydney Morning Herald, the study, conducted by Panorama and released by Nielsen Media Research, found that while all makes of cell phones have a wide spread of customer types, some groups are more attracted to certain brands than others. So what does your cell phone say about you?

  • Nokia: Family-minded. Middle-aged managers. Balance seekers. Health conscious.
  • Motorola: Fashion conscious. Under 24. Fun seekers. Individualistic.
  • Sony Ericsson: Ambitious young men. Professionals. Success driven. Individualistic.
  • LG: Favorite of moms. Stay-at-home parents. Success driven. Harmony seekers.
  • Samsung: Young women. Career focused. Success driven. Fun seekers.

Unfortunately, no word on BlackBerry. How about: Obsessive. Disruptive. All thumbs.

Posted by Robert J. Ambrogi on March 30, 2007 at 05:51 PM | Permalink | Comments (0)

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