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Marketers' Favorite Marketing Books

Which books do the nation's top legal marketers consider to be the best on marketing, sales and strategy? Marketing consultant Amy Campbell put that question to a "select group" of law firm marketers and marketing consultants. While their responses named many different books, two authors' names came up again and again: Malcolm Gladwell for his business books The Tipping Point and Blink, and David Maister for The Trusted Advisor (co-authored with Charles Green and Robert Galford) and Managing the Professional Service Firm.

Based on her admittedly "quick-and-dirty" survey, here are Campbell's top 10 books picked by legal marketers:

1. The Tipping Point and Blink, Malcolm Gladwell.
2. The Trusted Advisor and Managing The Professional Service Firm, David H. Maister.
3. The Woman Lawyer’s Rainmaking Game:  How to Build a Successful Law Practice, Silvia L. Coulter.
4. Selling the Invisible: A Field Guide to Modern Marketing, Harry Beckwith.
5. How to Win Friends & Influence People, Dale Carnegie.
6. Legal Business Development:  A Step by Step Guide, Jim Hassett.
7. SPIN Selling, Neil Rackham.
8. Client at the Core: Marketing and Managing Today's Professional Services Firm, August Aquila and Bruce W. Marcus.
9. Move the Sale Forward: Increase Your Sales Through Human Connections, John Klymshyn.
10. Law Firm Associate Guide to Personal Marketing and Selling Skills, Beth Cuzzone and Catherine MacDonagh.

That last one must be good; it made the top-10 list even though it will not be published until June. So read and prosper.

Posted by Robert J. Ambrogi on May 25, 2007 at 05:40 PM | Permalink | Comments (2)