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A Law Firm Ashamed of Its Roots?

Could it be that Biglaw firm Jones Day has an inferiority complex about its Cleveland, Ohio, roots? This story, Deception HQ, ponders that question:

Most large law firms proudly announce the locales of their corporate headquarters. Skadden Arps, America's third-largest firm, boasts of headquarters in New York. Baker & McKenzie (no. 1) regularly notes its central Chicago location, while Latham & Watkins (no. 4) never denies it's based in L.A. But while no. 2, Jones Day, may be one of the jewels of Cleveland, don't ask where its headquarters are located. We "have no corporate headquarters," a spokesperson for the company said recently. The firm, it seems, is just a tad embarrassed to be from Cleveland.

As the article points out, Jones Day's deception isn't unique. For example, lawyers practicing in suburbs often use virtual office addresses in cities to convey greater sophistication, as do many solo lawyers who work from home. 

So what's your view? In our increasingly virtual world, does real-time location still matter?

Posted by Carolyn Elefant on June 28, 2007 at 03:37 PM | Permalink | Comments (5)

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