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The High Cost of Brand

Mark Merenda of Smart Marketing posted this first in a series of videos on lawyer branding. Merenda emphasizes the importance of branding in his post, but also admits that branding is expensive and does not always produce a quantifiable ROI (return on investment).

Of course, some folks do obtain an ROI from branding. Consider this recent article reporting that  the Learning Annex offered Paris Hilton  $1 million to host an hourlong seminar called "How to Build Your Brand." One million for the Paris Hilton brand? Sounds like a pretty good ROI to me. 

Posted by Carolyn Elefant on June 27, 2007 at 07:15 PM | Permalink | Comments (0)


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