The High Cost of Brand
Mark Merenda of Smart Marketing posted this first in a series of videos on lawyer branding. Merenda emphasizes the importance of branding in his post, but also admits that branding is expensive and does not always produce a quantifiable ROI (return on investment).
Of course, some folks do obtain an ROI from branding. Consider this recent
article reporting that the Learning Annex offered Paris Hilton $1 million to host an hourlong seminar called "How to Build Your Brand." One million for the Paris Hilton brand? Sounds like a pretty good ROI to me.
Posted by Carolyn Elefant on June 27, 2007 at 07:15 PM | Permalink
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