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A Marketing Idea That Cooks

Larry Bodine posts here about a new marketing initiative "cooked up" by Barnes & Thornburg. The firm published a 318-page cookbook entitled "Great Tastes of the Law," composed of recipes from firm lawyers. All proceeds from the $16 book go to charity.

The book is an interesting concept  -- and likely sets the firm apart from others. Plus, it's potentially a great conversation piece; a client may notice an interesting recipe that may start an interesting personal conversation with a firm lawyer. On the other hand, the cookbook might also ask law firm attorneys why they spent so much money on a billable expense account lunch charged to clients, when they could have cooked an equally good meal at a fraction of the price.

Has your firm used a somewhat unusual marketing idea? If so, what was it, and what kind of returns did it generate, either monetary or good will?

Posted by Carolyn Elefant on July 31, 2007 at 06:59 PM | Permalink | Comments (0)


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