Drive-Thru Legal Services
Here's a press release on an interesting-sounding legal services business model: Drive Thru Legal. According to the press release, Jerry Mowery, a Los Angeles-based business transactional attorney, predicts that he'll save clients money simply by "taking the shark" -- or lawyers' egos -- out of legal transactions and, thus, cut down on costs.
I visited the Drive Thru Legal Web site, and the proposed flat-fee pricing model isn't all that different from many of the other flat-fee or consumer-oriented sites that have cropped up over the past years. But what is different is the packaging and the marketing: Mowery expands the focus of his service from consumer-oriented markets to larger business clients who may be fed up with paying high fees for routine services. The pricing seems reasonable, though charging $19 for acquiring a federal EIN number (something that's readily obtained for free) strikes me as nickel-and-diming, something that clients concerned about legal fees may not appreciate.
Mowery plans on taking his company national by 2008, so look for a Drive Thru Legal coming to your region soon!
Posted by Carolyn Elefant on July 19, 2007 at 05:34 PM | Permalink
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