There are a couple of marketing-related posts around the law blogsphere these days. First, there's some good advice from Larry Bodine that lawyers need to cut back on billable hours ... to increase marketing time. Bodine points out that time spent on marketing is time well spent; associates who can grow a book of business from $2 million to $22 million plant themselves firmly on the path to partnership.
Over here, Tom Kane offers some good tips for lawyers seeking to market a "preventitive law" practice. He cites an example of one small firm attorney who's had some success in doing just that.
While Bodine and Kane have good advice for lawyers at any size firm, there's some controversy over the value of this marketing advice from successful solo and small-firm lawyers. Over at Above the Law, some commenters perceived a post on these tips as a slight against large firms. In fact, I had some comments on the post over at my home site of
My Shingle. Personally, I don't think the tips are all that insightful, but they weren't intended that way. They were meant as quick, short, off-the-cuff advice for other listserve participants -- and don't reflect the sophistication with which many solo and small-firm lawyers market our practices.
Posted by Carolyn Elefant on October 23, 2007 at 05:47 PM | Permalink
| Comments (1)