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Hot Off the Press: 'Despicable Lawyer' Magazine

Despicablelawyer What did lawyer David Gotlieb do to deserve his face on the cover of the debut issue of Despicable Lawyer magazine? Proved himself a nice guy, apparently.

As Larry Bodine points out at Law Marketing Blog, look carefully at the fine print in the magazine's title and you'll see that it is actually called Not Just Another Despicable Lawyer. And the magazine is not just another marketing ploy, although marketing it is. It is the brainchild of the Minneapolis law firm Parsinen Kaplan Rosberg & Gotlieb and, as this announcement explains, it is intended to challenge readers with the question of just how despicable lawyers really are -- at least PKR+G lawyers.

The firm says it has an annual tradition of connecting with its clients via a unique communications vehicle that showcases the personal side of attorneys and staff. Explains the firm’s managing partner, Howard Rubin, "Clients want a relationship with real people. So here we are, warts and all." The magazine's cover teases to what's inside with headlines such as, "Outrageous Random Acts of Kindness" and "Shocking Test Results: Attorneys Have Hearts."

As for cover model Gotlieb, he says, "It’s assumed most lawyers are good at what they do, but I think clients respond to the fact that they’re working with a good person, too."

Posted by Robert J. Ambrogi on December 13, 2007 at 02:36 PM | Permalink | Comments (0)

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