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Lawyers Advertising Badly

Today may be Valentine's Day, but some lawyers won't be feeling much love as a result of their advertising campaigns.  Consider, for example, the West Virginia law firm participating in a radio station's Valentine's Day promotion for a free divorce.  Charleston attorney Rusty Webb will handle the actual filing. "Sure we can give away concert tickets, and we do," explains Jay Nunley, the station's program director. "That's going to make you happy for a little while. This is the chance to make someone happy for the rest of their life."

In the meantime, several personal injury firms have drawn ire from their PI colleagues for running full-page news ads soliciting the families of victims of an explosion at a sugar refinery near Savannah, Ga.  Ken Shigley of the Atlanta Personal Injury Blog write that Georgia does not currently have laws that prevent "the predatory, vulture-like behavior of lawyers who swoop in immediately after a disaster."  Shigley believes that any changes in the law should apply equally, both to PI attorneys and also to defense counsel who approach victims immediately after an accident.   Both Shigley and New York personal injury attorney Eric Turkewitz believe that predatory advertising makes all personal injury attorneys look bad -- and fear that if they don't take steps to "clean house," someone else will.

Posted by Carolyn Elefant on February 14, 2008 at 11:58 AM | Permalink | Comments (0)

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