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LTNY 2008: Lawyers Catching Up With Web 2.0

LexisNexis conducted a survey at LegalTech Wednesday on the adoption of Web 2.0 capabilities in the legal market. While 74% of respondents read blogs, the results show, only 10% have their own blog. Only 17% of the respondents' firms have a blog, though it isn't clear from the results how many might once have had a blog, but gave it up. LN's Sami Hero says the results "reflect well last year's ABA Tech Survey and demonstrates a hesitation to "jump in.'"

The good news is that six out of ten respondents belong to a professional or social network and nearly 70% are considering adding online video to their firm's marketing mix. So, some Web 2.0 capabilities seem to be catching on. Video has proven to be a great tool to help in search engine optimization as well as providing clients and prospects a different insight into law firms and their attorneys.

Anecdotally, I have recently noticed more lawyers popping up on the business social-networking site LinkedIn, to say nothing of the Facebook generation of new lawyers. Carving out enough time each day to create a worthwhile blog or an interesting video is just too much to ask of some busy lawyers. But it doesn't take much time to create a profile and connect with your law firm or client contacts on LinkedIn, et al. Just make sure you read that click-through agreement carefully.

Posted by John Bringardner on February 7, 2008 at 03:56 PM | Permalink | Comments (1)

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