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LTNY 2008: LegalTech's Press Room Goes Green

If you have ever been to the press room at a major conference, you know that many a tree gave its life to make it happen. Press rooms are normally stacked with news releases, media kits, product brochures and other manifestations of dead trees. LegalTech this year is doing the press room the green way. It has teamed up with Edge Legal Marketing to create The Edge Room, a virtual press room:

We understand the importance of having an easy way for editors and vendors to communicate and The Edge Room enables exhibitors to easily upload their company information and show announcements, and give the media attending the event secured and easy access to view this information and plan out who they want to visit or meet with at the event.

A large number of vendors are participating, offering news releases, company backgrounders, white papers and other documents. Most companies also list the names and contact info for their press contacts. Green is good, but I'm also happy to have that much less paper to tote home.

Posted by Robert J. Ambrogi on February 5, 2008 at 09:29 AM | Permalink | Comments (1)

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