Howrey Offers Suits, Harbottle Offers Sex
Above the Law's David Lat reports that Howrey may be filming some type of video of its firm. Lat's informant notes that the Howrey set included "multiracial attorneys in suits everywhere." Meanwhile Ben Moshinsky at The Lawyer.com reports that a London-based firm,
Harbottle and Lewis is taking a different marketing approach. From Moshinsky's post:
One of Lawyer2B.com’s switched-on news seekers obtained an email sent to a broadsheet by the firm's PR agency complete with a picture of Harbottles' strapping trainees to try to drum up some interest in the firm. The said PR person apparently wanted to sell a story about the wonderful working conditions at Harbottles, using a healthy sprinkling of sex to spice up the offering. "This item might make an excellent picture story to cheer up credit crunch-induced depression," went the pitch. "I think seeing a beautiful woman on the front page of the FT might well do wonders for the economy!"
Moshinsky wonders what's next -- maybe some grainy 8mm video footage?
Posted by Carolyn Elefant on March 25, 2008 at 04:18 PM | Permalink
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