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The American Lawyer Launches New Site

Tomorrow brings the release of the Am Law 100, The American Lawyer magazine's annual ranking of the nation's largest law firms by revenue. This year, the release will also bring the official launch of the magazine's redesigned Web site. While much of the new site is already up and running, tomorrow's debut is slated to feature extended coverage of the Am Law 100 rankings, including Web-exclusive charts that will project firms' profitability through 2025. An announcement last week gave this overview of the site:

The new site will feature daily news coverage of the legal business, including breaking news reporting on developments at the world's leading law firms, and on the lawyers and professionals working in and with those firms. News will be spotlighted in The Am Law Daily, focusing each day on topics related to 'The Firms,' 'The Talent,' 'The Work,' 'The Management,' 'The Score' and 'The Life.'

Online subscribers and registered users will receive a free daily e-newsletter highlighting top stories.  A second e-newsletter, focused on litigation news, will launch in June.  The site will also feature full access to each month’s print issue and a searchable content archive of past issues.  Current issues and the site archives will be available free to registered users until July 31.

Depending on when you are reading this, you may still be able to catch today's free webinar in which Aric Press, editor-in-chief of The American Lawyer, will give a preview of the Am Law 100 results. The 15-minute webinar is at 3 p.m. Eastern time and requires advance registration.

The American Lawyer is, of course, owned by ALM, which also owns and the blog you are reading, Legal Blog Watch. For anyone interested in reading more about ALM's future, in print and online, I recommend Rob La Gatta's interview with ALM's CEO William L. Pollak, published at the blog Real Lawyers Have Blogs. Among other points, Pollak says that the Web has leveled the field between journalists and readers:

In the pre-web era the paradigm was simple -- editors figured out what was important, presented it to the reader, and the reader took it in. Now, there is much more back-and-forth, and much more user participation in the process of news gathering and analysis. Journalists may still be subject-matter experts on various topics, and their voice may be one which readers still want to hear. But the journalist now has to listen and react to users in a more direct way, and can no longer assume that their word will be the last heard on a given topic.

Pollak also talks about RSS feeds, the Blog Network, and the future of ALM's print publications.

Posted by Robert J. Ambrogi on April 29, 2008 at 12:05 PM | Permalink | Comments (0)


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