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Studies Show Online Video Can Help Law Firms Snag Clients

The results of recent research by FindLaw suggest that adding an online video to a law firm Web site can help lure clients. FindLaw's studies show that when choosing a lawyer online, consumers visit an average of 4.8 sites before making a decision, as compared to just 1.8 sites when a Web page contains a video.  Moreover, an increasing number of Internet users -- 74 percent -- watch videos online every day, proof of this visual medium's online appeal.

On the other hand, many of my lawyer colleagues tell me that they can't stand video at law firm Web sites.  Some find the videos ostentatious or overdone, while others simply don't find that they add value.  I disagree.  Video simply captivates me by offering a peek at a lawyer's personality and demeanor -- characteristics that don't come across as effectively through a blog or a podcast.  As such, videos give insight into how a lawyer might argue my case before a jury or represent a client at the negotiating table.

What's your view?  Would video make a difference when you're hiring a lawyer? Should it?

Posted by Carolyn Elefant on May 28, 2008 at 04:35 PM | Permalink | Comments (5)

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