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Two More Law Firms Shorten Their Names

The firms formerly known as Sutherland, Asbill & Brennan and Pillsbury, Winthrop Shaw Pittman have re-branded themselves with shorter names, reports the Fulton County Daily Report, via Blog of the Legal Times. Not only have the firms truncated their names to Sutherland and Pillsbury, respectively, but they've also renovated their Web sites, giving them a cleaner more updated look to match their sleeker names. 

Shortening names isn't new.  Many other firms -- including Skadden, Orrick and Bingham -- now use shortened versions of their names on their Web sites and marketing materials, even though they've kept the longer version as their legal name. 

Posted by Carolyn Elefant on May 16, 2008 at 01:05 PM | Permalink | Comments (1)

Comments

Next up are visual "brands" to go with the names. How about a Swoosh! for Skadden? The big "O" for Orick. (I suppose a cocktail glass is in bad taste for Bingham.)

Posted by: Mitch Chyette | May 16, 2008 5:55:47 PM

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