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Women Make Better Lawyers, Says Ad

Ever argue with a woman?  That's the slogan on an ad for the 100 percent women-owned Buffalo law firm, Schroder, Josephs and Associates (H/T: Adrants.com). The ad, which concludes with the pitch line "Let us make the case for your company," cleverly makes the point that women lawyers are as good as, if not better than men.

But I'm not sure how effective the ad is since it seems to have reinforced gender stereotypes for some readers. For example, Adrants comments that:

On another level, maybe an all-female law firm is a very good thing. After all, while men are always out to "win," women are much more predisposed to discussion and compromise. And compromise plays a very significant role in settling legal issues.

Why would Adrants jump to the conclusion that female lawyers are more likely to settle a case? Indeed, Schroder's ad focuses on the firm's litigation skills and how clients rely on the firm to win (not settle) their cases.  It's kind of discouraging to realize that even when women aggressively pitch their litigation skills as Schroder does in its ad, some readers remain so wedded to gender stereotypes that they just don't get the message.  Even in the 21st century, is this what women are up against?

What do you think about the ad?

Posted by Carolyn Elefant on May 30, 2008 at 11:55 AM | Permalink | Comments (3)

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