Roundup of Advice for Summer and Permanent Associates
Summer may be here, but school isn't out for law students by a long shot. As summer associates, law students still have plenty to learn about marketing, the business of law and the importance of feedback. Fortunately, an abundance of experts are willing to share their knowledge online. Here's a sampling:
Consultant Christy Burke, a member of the editorial board of ALM's Marketing the Firm shares ideas on how associates can bring in business through networking. Tips include tapping personal contacts, seeking guidance from partners and identifying niche markets that haven't yet been tapped by other lawyers.
Heller Erhman recruitment manager Regina Robins explains the basics of the business of law to summer associates. Believe it or not, many law students don't know or care about the economics of law practice, including concepts like utilization (number of a lawyers' hours consumed by billable matters) or partner-associate leverage (the number of associates managed by a partner). Yet as Robins point out, these concepts matter because they help associates understand what they need to do to contribute to the bottom line -- and avoid falling below it.
Finally, author Rachelle Canter emphasizes the importance of lawyers providing feedback to associates. Though Canter focuses on the firm's responsibility, my own takeaway is that if firms are going to invoke a "don't ask, don't tell" policy when it comes to feedback, then associates need to take proactive steps to make sure they get it. (H/T Counsel to Counsel)
Posted by Carolyn Elefant on June 17, 2008 at 04:25 PM | Permalink
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