Blogs Shown to Get Press for Lawyers
Over at Law Marketing Blog, Larry Bodine references a new study by eMarketer showing that reporters rely heavily on blogs for a variety of tasks, including finding new story ideas and locating industry experts. Bodine explains that reporters will typically find legal experts by running a search using Google Blog Search, using terms that describe the subject matter of the story. When reporters find a blogger who's covered the topic they'll call; indeed, Bodine himself reports that he receives calls from reporters every week.
So if you or your firm still haven't started blogging, perhaps the prospect of seeing your name in print, identified as an industry expert, will motivate you to start.
Update: Larry Bodine's post quotes heavily from Steve Matthew's post at Stem Legal. I should have noted this point in my original post.
Posted by Carolyn Elefant on July 23, 2008 at 01:46 PM | Permalink
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