Lawyer Sues Google Over Ads
Don't ever mess with a lawyer and his ads. Boston lawyer Hal K. Levitte has filed a lawsuit against Google for placing his ads on parked domain pages, and he is seeking class action certification. Levitte advertised his firm through a Google AdWords pay-per-click campaign last year. His lawsuit says he spent $136.11 for ads on parked domains and error pages -- 15.3 percent of an ad campaign that cost him a total of $887.67.
Although the ads on parked pages received more than 200,000 impressions, they generated just 668 clicks through to Levitte's site and zero conversions. Ads on errors pages brought just 25 clicks and no conversions.
The lawsuit was filed in U.S. District Court in San Jose, Calif., by lawyers from the San Francisco firm Schubert Jonckheer Kolbe & Kralowec, Information Week reports. The lawsuit alleges that Google's sale of low-quality ads constituted fraud and unjust enrichment. The lawsuit seeks class certification on behalf of other aggrieved Google advertisers. "We believe it's a problem that affects all [Google's] advertisers equally," Schubert Jonckheer partner Kimberly Kralowec told Information Week.
If Kralowec's name sounds familiar, it may be because she is the longtime author of two legal blogs, The UCL Practitioner, a blog about unfair competition law and class actions in California, and The Appellate Practitioner, a blog about appellate practice in California and the 9th U.S. Circuit Court of Appeals.
Posted by Robert J. Ambrogi on July 16, 2008 at 12:45 PM | Permalink
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