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A New CMO for Holland & Knight

Just a few months into his new job as managing partner of Holland & Knight, Steven Sonberg had already started putting his stamp on the 1,100-lawyer firm, the National Law Journal reported last month. That trend continues as the firm this week hired a new chief marketing officer. Boston-based Bruce Alltop moves from CMO at Mintz Levin Cohn Ferris Glovsky & Popeo to the top marketing slot at Holland.

Alltop joined Mintz Levin in October 2004 as its first-ever CMO. Previously, he had worked as sales director and marketing executive at the New York and Boston offices of Ernst & Young. Earlier in his career, the Princeton University graduate had been sales and marketing manager and then general manager of an environmental services company.

Since Sonberg took over as managing partner April 15, he has made other management changes at the firm, including the appointment of new executive partners in charge of the Boston and Fort Lauderdale offices. In Boston, Steven Wright now oversees day-to-day management. A corporate, regulatory and litigation attorney, Wright is a trustee of the Boston Bar Foundation and former president of the Massachusetts Black Lawyers Association. In Fort Lauderdale, Nicholas G. Milano is the new executive partner. With a practice focused on real estate, Milano has held a number of professional and civic appointments.

The moves come after Sonberg had the unpleasant task of laying off 70 secretaries and staffers in May in order to cut costs. While no further layoffs are likely, Sonberg told the NLJ last month, his top priority is to ensure that the firm stays on solid ground financially. "I want to make sure we do as well as we can and boost firm performance. We need to get closer to clients and be a counselor and adviser to them, to try to be proactive to clients." And that, perhaps, is the new CMO's marching order.

Posted by Robert J. Ambrogi on August 27, 2008 at 11:44 AM | Permalink | Comments (0)


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