Lawyer Directories Might Not Work, but Networks Do
Last week, my colleague, Bob Ambrogi posted on Larry Bodine's criticism of lawyer directories as a waste of money at his Law Marketing Blog. Well, if directories don't work, what does? The results of a recent survey by law firm marketing consultants Alyn-Weiss & Associates offers some answers: search engine optimization (SEO) and legal networking.
According to the survey results, 59 percent of law firms used SEO over the past 24 months. More importantly, 20 percent of the firms surveyed said that they generated cases from their SEO efforts, compared to just 8 percent in 2005-2006.
The second trend the survey uncovered is the value of membership in a law firm network, which is an association of law firms that affiliate with each other on various cases (for examples, see here or here). In the survey, more than 80 percent of firms of more than 50 lawyers reported that they had received work from membership in a legal network. And the number of firms that joined networks jumped to 48 percent from 32 percent over the past two years.
Posted by Carolyn Elefant on October 21, 2008 at 01:23 PM | Permalink
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