Great Elevator Pitch for Lawyers
Larry Bodine has an amazing example of the best "elevator pitch" ever. Here's an excerpt:
The silver-haired senior-most litigator at the firm came up with the BEST elevator pitch ever. The senior partner said, "when I step onto elevator at the top floor, I size up the other person to see if he is a business man. I know they don't like lawyers."
"When they ask me, 'what do you do for a living?' I answer I'm a Nazi medical researcher."
The businessman will react with shock. "Then I say, 'I was kidding. I just said that because I'm a lawyer."
This always gets a laugh from the businessman.
"Then I say I help businessmen in court."
I don't think I could pull this type of elevator pitch off, but I sure wish that I could. What's the best (or worst) elevator pitch you've heard recently?
Law firm public relations expert Rich Klein makes the important point at his blog that an elevator speech making light of the Holocaust is offensive. Klein is right and I apologize to anyone whom this post may have offended. Moreover, Klein's post is also a reminder to think carefully about our elevator speeches since some may be completely inappropriate, while others may be appropriate only in certain situations.
Posted by Carolyn Elefant on November 14, 2008 at 02:28 PM | Permalink
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