Law Firm Gives Clients a Little Black Book
The holiday season is a time of sharing, and the Minneapolis firm of Parsinen Kaplan Rosberg and Gotlieb (PKR+G) is sharing its attorneys' secrets with clients -- from a favorite organic catering shop to a recommended dentist. As Larry Bodine describes at his Law Marketing Blog, PKR+G's holiday gift is a "Little Black Book" that provides clients and friends of the firm with almost 300 trusted community recommendations and resources. What makes the book even more personal is that recommendations are provided in lawyers' own handwriting, with coffee stains and doodles dotting the margins.
In this day and age, it's easy enough to find phone book information online. But what most of us crave are personal recommendations and endorsements to help us track down the best local shops and services. PKR+G's Little Black Book fills that niche (in Minneapolis, at least), making the firm itself a valuable resource for clients.
Posted by Carolyn Elefant on December 24, 2008 at 11:04 AM | Permalink
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