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Another Firm Recruits on Facebook

If you want to catch fish, go where the fish are. If you want to catch law students and young associates, go to Facebook, which is teeming with them. That was the reasoning last August, when the Am Law 200 law firm Curtis, Mallet-Prevost, Colt & Mosle launched a Facebook page to serve as a central component in its law school recruiting efforts. (I wrote it about it then at my LawSites blog.) Now, a Texas firm is dropping a line in the water with a Facebook recruiting page of its own.

Munsch Hardt Kopf & Harr, a commercial law firm with offices in Dallas, Houston and Austin, unveiled its Facebook page Monday. "The initiative is designed to increase Munsch Hardt's visibility among young associates and law students," an announcement said. The page features video testimonials and photo albums from former summer associates along with information about the firm and its summer-associate program. A poll on the page asks, "How many weeks would you prefer your summer clerkship program to be?"

The page was the work of the co-chairs of the firm's law school hiring committee, partner Kitty O’Connell Henry and associate William J. Moore. Henry tells Texas Lawyer reporter Brenda Sapino Jeffreys, writing at Tex Parte Blog, that she believes information on the Facebook page will help sell the firm and answer some of the questions students and young lawyers have about it. Young associates at the firm are enthused about the page, Henry says. "We have video clips of four of our youngest associates, who talk about our culture and how they feel about the firm. It’s great," she says. Now to reel them in.

Posted by Robert J. Ambrogi on January 14, 2009 at 11:11 AM | Permalink | Comments (2)


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