Bankruptcy Lawyer Advertising Spike Follows CLE Mad Dash
Total Attorneys Inc., a Chicago-based company that provides services like office management and business development for solo and small firm lawyers, runs a number of practice-specific blogs -- from lemon law to DUI. The sites, which are sponsored by law firms offering services in these areas, are designed to attract consumers interested in these topics. Not surprisingly, the company's bankruptcy site, totalbankruptcy.com, became a real hot spot for both lawyers and consumers in recent months.
According to statistics provided by the company:
Ad spend by bankruptcy lawyers on TotalBankruptcy.com increased 24% from 2007 to 2008 as a group, but Dec 2007 compared to Dec 2008 they spent 72% more.
Total Attorney president Kevin Chern says the site's surge in traffic began in the second week of September, which coincided with the government's announcement of a $700 billion bailout. "Even the slow days of the week increased dramatically," says Chern.
We also noticed some comments from consumers wondering if their bank crashed, would they still need to pay off credit cards? That mentality could have caused many consumers to wait and see what happened -- and quite possibly, go ahead with filing for bankruptcy now in '09, realizing they have no more options.
Online CLE provider Lawline.com reported a similar September spike for its bankruptcy courses. David Schnurman, the company's president, said:
In the 10 years that we have been providing Online CLE, I cannot recall another time when the events of the real world crossed over into the courses attorneys chose to complete their mandatory requirements.
Have you been thumbing through that old "Bankruptcy in a Nutshell" recently?
Posted by Laurel Newby on January 30, 2009 at 06:35 PM | Permalink
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