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Former Lawyer's Infidelity Agency Called a Bitter Success

They say the law is a jealous mistress. If that's the case, then former lawyer Noel Biderman is uniquely qualified for his current position as president and CEO of The Ashley Madison Agency, a dating service for people who are married or attached. (The company's tag line -- "Life Is Short. Have an Affair." -- brings to mind a Chicago divorce lawyer's similarly controversial advertisements, which we covered here in 2007). The Web site Bitter Lawyer has a new Q&A with Biderman, a 1995 graduate of Toronto's Osgoode Hall Law School.

He explains that the concept for came to him when he discovered that roughly 30 percent of those participating in online dating services were "attached and using the anonymity of the web to lie about their marital status." Creating a site specifically for this niche made good business sense. 

So how do Biderman's legal skills come into play in this venture? Lawyers and bankers seem to be the largest professional groups among the site's clients, Biderman says. But he also describes how he uses his legal training to build a cohesive defense against those whe criticize as offensive or immoral because it facilitates infidelity. I'm not sure that's the best use of legal training, but then again, Biderman is no longer a lawyer.

Posted by Carolyn Elefant on January 15, 2009 at 04:34 PM | Permalink | Comments (3)


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