Corporations Turning to Social Networking to Find Lawyers
Maybe social networking for lawyers isn't a waste of time after all. The Am Law Daily carries an article by Amy Miller of Corporate Counsel Magazine describing how FMC Technologies, a Houston-based manufacturer, is bypassing conventional options for updating a roster of outside counsel like auctions or requests for proposals. Instead, FMC relies on Legal OnRamp, a social networking site for lawyers,
to find new counsel.
FMC developed a three-step process, the first of which requires completion of a questionnaire that's posted on Legal OnRamp. Lawyers who don't participate in Legal OnRamp miss out. FMC then screens the applications and selects lawyers with whom they'll talk numbers. But FMC is clear: Lawyers must be willing to embrace alternative billing arrangements to stand a chance of being hired.
Will more companies and corporate clients start looking for lawyers online through social media? That's not yet clear. But what I do know for sure is that if social media starts generating business for lawyers, those sites will explode.
Posted by Carolyn Elefant on May 19, 2009 at 04:20 PM | Permalink
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