Craigslist Offers Used Furniture, Casual Encounters and Lawyers
Craigslist must be turning the nearly defunct Yellow Pages green with envy. Despite its recent trouble with some lawyers, according to the July 2009 ABA Journal, hundreds of solo and small firm practitioners are turning to the online classifieds site as a low-cost, guerilla technique to advertise their services. Moreover, Craigslist isn't yielding just the tire kickers that one might expect, but bona fide, paying clients.
Consider the experience of Elk Grove, Calif., solo attorney Jon Stein. He spends 10 minutes a week putting up ads and receives five to 10 inquiries a week, with 80 percent converting to clients. In the three years that Stein has been using Craigslist, he's learned how to avoid "garbage calls" by refining his ad and focusing mostly on foreclosure clients, who tend to be more ready to hire than personal injury clients. Meanwhile, Kent, Wash., solo Susan Beecher reports success using Craiglist to build her family practice. She's brought in 25 to 30 clients through the service over the past year.
Have you ever looked for legal services on Craigslist? Would you consider using it to advertise your practice?
Posted by Carolyn Elefant on June 24, 2009 at 03:18 PM | Permalink
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