Firms Developing Social Media Policies
The Wisconsin Law Journal reports that law firms are beginning to develop guidelines for social media, to ensure that social media activities by the firm's individual lawyers remain consistent with the law firm's image. Unfortunately, some of the contemplated policies seem a bit draconian. For example, at Boyle Fredrickson, a law firm now developing social media guidelines, attorney Adam Brookman expressed the following concerns about a firm attorney using the testimonial feature on LinkedIn:
The bigger concern if you say something [in a testimonial] about somebody in-house or a former employee who ends up terminated, is that raises some potential employment issues, so you have to be very careful.
Another firm said that it discourages lawyers from setting up profiles on more recreational sites, like Facebook or Twitter, which doesn't make much sense to me. After all, these so-called recreational sites enable lawyers to build personal connections with potential clients, which can help generate business.
Does your law firm have a social media policy yet? And if so, what does it say?
Posted by Carolyn Elefant on September 4, 2009 at 02:40 PM | Permalink
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