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Best. College Library Marketing Video. Ever.

By now, the Old Spice ads featuring the "I'm on a horse" guy have surpassed viral and become positively bacterial. (I just made that up. Let's see if it catches on.)

In the past week or so, Old Spice Guy (real name Isaiah Mustafa) has been trading personalized towel-clad videos with no lesser a celebrity than my favorite child star/rabid baseball fan Alyssa Milano. 

Well, pop culture is pervasive, and our friends at the Law Librarian Blog have uncovered a fantastic adaptation of the Old Spice Guy gimmick. Frankly, I didn't know universities had to market their libraries. Although, upon reflection, as an undergrad, I barely knew where the library was. So, maybe a little advertising is in order. And if you're gonna try to sell the place to kids, the approach taken by BYU's Harold B. Lee Library seems like a good bet:

I know I always do what "8 out of 5 dentists" recommend.

Posted by Eric Lipman on July 20, 2010 at 12:58 PM | Permalink | Comments (2)

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