Four Law Blogs That Have 'Paid Off' for Client Development
At the Lawyerist blog, Adrian Dayton has an interesting post looking at four law blogs that have become quite popular and "paid off" for their authors. Dayton's four case studies are:
Case Study #1: Connecticut Employment Law Blog, by Daniel Schwartz.
Schwartz says he invests two to three hours per week on CELB, which "has led to dozens of interviews, new
relationships, recognition from my peers (and adversaries) and yes,
clients." He says he "can’t
imagine my practice without it. In short, it has made me a better
Case Study #2: Chicago IP Litigation Blog, by David Donoghue of Holland & Knight.
Donoghue's blog discusses IP litigation in the Northern District of Illinois. He says he tries to spend no more
than three to 10 hours per week blogging. Acclaim for the blog includes an award for the best law blog in Chicago and inclusion in the ABA’s top 100 law blogs. Donoghue says that although it took a couple of years, he has begun to land "substantial
litigation business" through the blog.
Case Study #3: Quirky Employment Questions Blog, by Roy Ginsburg of Dorsey & Whitney.
Ginsburg has been blogging for about three years. He spends about five hours per week on the blog, and he reports that the blog has helped him bring in a six-figure client.
Case Study #4: China Law Blog, by Dan Harris.
Harris says he spends about five hours per week blogging. As a result, he says, he has received countless clients
and major media interviews directly from the blog. The blog has also allowed him to to establish
relationships with key people in China business and law.
The law blogs above provide great examples of lawyers who identified legal niches in which a blog could be successful, and filled them with their time, energy and creativity. Congrats!
Posted by Bruce Carton on July 22, 2010 at 01:25 PM | Permalink
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